The Designer
My Situational Style
![](https://images.prismic.io/medallia/991b9dc8-770a-466b-b4fe-539415c17052_information.png?auto=compress,format)
The gist
Organizations that take a situational approach to personalization design and manage experiences with the complete customer journey in mind – across all channels and touchpoints – to meet the unique needs of each customer in the moment. Personalization tactics are based on specific situations or customer actions, such as a service call in which the agent is empowered with full history and context without needing the customer to repeat details. Situational strategies can be applied on a segmented or individual basis.
![](https://images.prismic.io/medallia/8d065dde-04f0-4ac9-97b0-29cc9d4ab5a8_like.png?auto=compress,format)
What’s in it for you
Situational personalization helps organizations create a more positive, engaging, and unified brand experience for every customer.
![](https://images.prismic.io/medallia/46ba00ae-ac56-4e69-ae5b-1193fb663d1a_traffic-light.png?auto=compress,format)
How to get started
Organizations must empower cross-functional teams and employees with the insight to recognize situations as they arise, and the flexibility to deliver experiences that meet the rapidly changing needs of their customers.
![](https://images.prismic.io/medallia/96d4f479-e86a-40a6-b0ef-68b1f2f0765c_remind.png?auto=compress,format)
Key considerations for success
- Agile and adaptive
- Empower employees
- Value-aligned delivery