The Coordinator
Personalization Style: Segmented
Overview:
Coordinators leverage customer insight – such as business metrics, feedback data, demographical data, channel preferences, etc. – to establish customer segments and prioritize experience strategies that are most impactful to business goals and objectives.
![](https://images.prismic.io/medallia/ZkPacCol0Zci9IaF_coordinator.png?auto=compress,format)
![](https://images.prismic.io/medallia/d175262b-1fb4-453a-8623-d21cf5e9972f_heart.png?auto=compress,format)
What motivates me
Discovering new ways to group customers and better meet their needs and expectations.
![](https://images.prismic.io/medallia/7fa0ff49-dfae-4ac2-a74f-66b3b42d69cc_moon.png?auto=compress,format)
What keeps me up
My obsession to continually identify and refine customer segments, ultimately wanting to personalize experiences on an individual basis.
![](https://images.prismic.io/medallia/7fa0ff49-dfae-4ac2-a74f-66b3b42d69cc_moon.png?auto=compress,format)
My best qualities
- Considerate
- Critical thinker
- Dependable
![](https://images.prismic.io/medallia/3aeb4c1e-c9c1-457c-ae4b-6b3eba928c26_award.png?auto=compress,format)
Ways I may personalize experiences
- Re-engage promoters about a new product
- Test out a website design with digital-first customers
- Efficiently route calls based on segment-specific needs
![](https://images.prismic.io/medallia/46324dcf-c747-478b-a4af-049f2d5fe10d_personalize.png?auto=compress,format)
My inspirational quote
“Ants are good citizens, they place group interests first.”
– Clarence Day