The Coordinator

My Path Forward

See your segmented style in action

How to achieve this

  • Use solicited feedback to create segments that align with your brand strategy

  • Combine metadata – e.g., repeat vs. new visitors – with unsolicited feedback and behavioral data to create more nuanced segments 

  • Layer segments together to create more refined customer engagement strategies across functions like marketing and support 

How to up my game

  • Utilize industry-leading, AI-powered text and speech analytics to understand segment-specific insights, and share those timely, actionable insights with the right employees

  • Apply in-the-moment feedback collection methods – like AskNow or abandonment surveys – to understand segment-based experiences

  • Optimize customer service experiences and honor individualized preferences with intelligent callback or chat