The Coordinator
My Path Forward
See your segmented style in action
![](https://images.prismic.io/medallia/65c7dd4c-0424-4f82-b987-06ceda2278b9_toggle.png?auto=compress,format)
How to achieve this
- Use solicited feedback to create segments that align with your brand strategy
- Combine metadata – e.g., repeat vs. new visitors – with unsolicited feedback and behavioral data to create more nuanced segments
- Layer segments together to create more refined customer engagement strategies across functions like marketing and support
![](https://images.prismic.io/medallia/5cccdb3e-1e67-4bf1-a72c-46af467cc7c6_level+up.png?auto=compress,format)
How to up my game
- Utilize industry-leading, AI-powered text and speech analytics to understand segment-specific insights, and share those timely, actionable insights with the right employees
- Apply in-the-moment feedback collection methods – like AskNow or abandonment surveys – to understand segment-based experiences
- Optimize customer service experiences and honor individualized preferences with intelligent callback or chat