Hello, Coordinator!

Personalization style:

Segmented

Your color is:

Red

Overview

Coordinators leverage customer insight – such as business metrics, feedback data, demographical data, channel preferences, etc. – to establish customer segments and prioritize experience strategies that are most impactful to business goals and objectives.

What motivates me

Discovering new ways to group customers and better meet their needs and expectations.

What keeps me up

My obsession to continually identify and refine customer segments, ultimately wanting to personalize experiences on an individual basis.

My best qualities

  • Considerate
  • Critical Thinker
  • Dependable

How I personalize experiences

  • Re-engage promoters about new products
  • Test out a website design with digital-first customers
  • Efficiently route calls based on segment-specific needs

My inspirational quote

“Ants are good citizens, they place group interests first.”

– Clarence Day

Your Specific Approach Overview

The gist: Organizations that take a segmented approach to personalization create customer groupings based on commonalities – like feedback data, channel preferences, recent purchases, spend frequency, demographics, etc. These unique attributes are then used to determine and coordinate relevant personalization tactics such as tailored messaging or the promotion of products and services. Establishing customer segments enables organizations to broaden and prioritize the strategies that are most impactful to their business goals and objectives.

What’s in it for you: A segmented personalization style helps organizations deliver more relevant and differentiated experiences for high-priority segments, and more data to determine what tactics are and aren’t working.

Where to start: Organizations should seek to understand customer needs, expectations, and intent to intentionally establish and refine customer segments.