Hello, Collector!

Personalization style:

Responsive

You color is:

Emerald

Overview

Collectors gather as much customer feedback as possible – solicited, unsolicited, and observed – during and following an experience, and use that information to tailor content and communication strategies accordingly.

What motivates me

When customers know I care and our relationship flourishes.

What keeps me up

Determining whether or not my strategies are the best course of action, as they are on a trial-and-error basis.

My best qualities

  • Great Listener
  • Caring
  • Receptive

Ways I may personalize experiences

  • Create recognition programs that deliver relevant rewards
  • Honor customer-led communication preferences
  • Tailor responses to customer feedback

My inspirational quote

“You can't change how people act, but what you can change is how you react.”

– Bonnie Hammer

Your Specific Approach Overview

The gist: Organizations that take a responsive approach to personalization collect customer feedback and behavioral data to tailor future content and messaging. Personalization tactics are typically applied after an experience has concluded using solicited, unsolicited, and/or observed feedback, and operate on a trial-and-error basis. Organizations that align feedback with operational data are able to test more relevant and thoughtful strategies.

What’s in it for you: A responsive personalization style demonstrates that an organization knows and cares about their customers, while empowering them to create a continuous brand relationship that increases the likelihood of future interactions.

Where to start: A great place to start personalizing experiences using this approach is to utilize customers’ communication preferences when sending engagements and responses.