The Collector
My Responsive Style
![](https://images.prismic.io/medallia/991b9dc8-770a-466b-b4fe-539415c17052_information.png?auto=compress,format)
The gist
Organizations that take a responsive approach to personalization collect customer feedback and behavioral data to tailor future content and messaging. Personalization tactics are typically applied after an experience has concluded using solicited, unsolicited, and/or observed feedback, and operate on a trial-and-error basis. Organizations that align feedback with operational data are able to test more relevant and thoughtful strategies.
![](https://images.prismic.io/medallia/8d065dde-04f0-4ac9-97b0-29cc9d4ab5a8_like.png?auto=compress,format)
What’s in it for me
A responsive personalization style demonstrates that an organization knows and cares about their customers, while empowering them to create a continuous brand relationship that increases the likelihood of future interactions.
![](https://images.prismic.io/medallia/46ba00ae-ac56-4e69-ae5b-1193fb663d1a_traffic-light.png?auto=compress,format)
How to get started
A great place to start personalizing experiences using this approach is to utilize customers’ communication preferences when sending engagements and responses.
![](https://images.prismic.io/medallia/96d4f479-e86a-40a6-b0ef-68b1f2f0765c_remind.png?auto=compress,format)
Key considerations for success
- Follow-up and recovery focused
- Learning-oriented
- Context driven engagement