Hello, Curator!

Personalization style:

Individualized

Your color is:

Indigo

Overview

Curators orchestrate unique, automated, journey-based experiences for every customer – in real time.

What motivates me

Creating a special connection to our brand for each and every customer.

What keeps me up

Everything about AI - the good, the bad, and the unknown!

My best qualities

  • Passionate
  • Resilient
  • Tech-Savvy

Ways I may personalize experiences

  • Automate targeted promotions based on customer intent
  • Proactively guide next-best experience recommendations throughout customer journey
  • Deliver instant and individualized closed-loop resolution

My inspirational quote

“The greatness of art is not to find what is common but what is unique.”

– Isaac Bashevis Singer

Your Specific Approach Overview

The gist: Organizations that take an individualized approach to personalization orchestrate unique, journey-based experiences for every customer across all channels and touchpoints. Personalization tactics are curated in the moment to support customers, where and when they need it, to reach their desired outcome without any perceived effort. To scale, organizations utilize AI to automate and optimize every experience.

What’s in it for you: Individualized personalization boosts CX strategy effectiveness and fosters long-term loyalty by leaving customers enthusiastic about future engagement.

Where to start: Organizations must have all customer data connected to an orchestration platform and have a deep understanding of customer journeys to develop the decision engine logic that guides next-best action recommendations.