Apr 23, 2015
It’s a widely accepted that social media offers valuable insight into customer needs and influences all kinds of purchasing decisions. Yet many companies still struggle to use it for anything more than distributing marketing messages. As a result, social media often ends up being treated like SuperBowl ads or billboards along the highway — something to do because everyone else is doing it, but whose impact is difficult to measure
Apr 09, 2015
Customer Experience Featured
How much impact can social media activity have on a company’s financial performance? If you asked this question to most business leaders — or even social media experts — their answer would probably boil down either to “not sure” or “not much.” Large companies tend to see social media primarily as a tool for sharing marketing messages and raising brand awareness — and while this approach can help start conversations
Mar 19, 2015
Medallia study finds that hotels that respond to social media reviews grow occupancy rates faster than social media laggards PALO ALTO, CALIF., March 19, 2015 — Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released today by Medallia (medallia.com), the global Customer Experience Management (CEM) leader. The study examines customer and business data from over
Oct 06, 2014
Ranking of hotels based on Social Media feedback from 2014 Q1.
Oct 01, 2014
Ranking of hotels based on Social Media feedback from 2014 Q2.
Sep 25, 2014
Ranking of hotels based on Social Media feedback from 2013 Q4.
Sep 25, 2014
This infographic summarizes key findings from Medallia’s Hotel Social Media Benchmark Report data from April-June 2014.
Oct 14, 2013
Ranking of hotels based on Social Media feedback from 2013 Q3.
Sep 22, 2013
Ranking of hotels based on Social Media feedback.
Sep 18, 2013
Quarterly reports also highlight most improved brands year-over-year PALO ALTO, California, September 18, 2013 — Medallia® (medallia.com) the global leader in SaaS Customer Experience Management (CEM) solutions, has issued its quarterly analysis of social media data to rank the top-rated and most improved hotels in the U.S. Medallia identified Four Seasons, Omni, Cambria Suites, Hampton Inn & Suites, Candlewood, and Microtel Inn & Suites as the top-rated brands in their