Apr 04, 2019
According to Accenture, only 20% of B2B companies truly excel at CX – even though almost all B2B leaders believe CX is critical to their success. Download this brief to learn how Medallia for Digital caters specifically to the needs of B2B companies and can help you: Increase customer acquisition Ensure customer loyalty and retention Prioritize investments Better understand your customers Discover why leading brands such as IBM, Ring Central,
Jan 24, 2019
Improving a company’s understanding of its customers and their experiences is a top three business goal for more than 7 out of 10 B2B professionals surveyed. B2B companies will continue to prioritize and invest in their CX capabilities in the coming year, and here are 4 predictions for how they’ll go about it: 1. Companies will transition from a measurement model to an engagement model: Traditionally, the priority has always
Jan 29, 2018
In today’s environment, surveys are everywhere. You receive them from airlines, restaurants, grocery stores, and in some cases even at your work from vendors. But, for some reason, it’s still a rare sighting to see a B2B organization take their customer’s voice seriously. Why is this? Consumer marketing spends so much on market research because, simply, marketing is so costly – they have to ensure their success. Consequently, B2C companies are swimming
Jul 05, 2017
Acquiring, building and retaining strong customer relationships can be challenging but for businesses to be successful – it is a necessity. This short guide explains the top 5 principles you can apply to help your organization become a trusted advisor to your customers.
Jul 05, 2017
Selling new products and services to existing customers is often crucial to growing the business. Providing customers with a meaningful and valuable experience often results in customers spending more. Customer Success Management is key. This guide will help professionals focused on CX to leverage Customer Success Management to build a loyal customer base.