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Winning Customers in an Omnichannel World

Omnichannel customers are not only the reality of modern commerce—they are the future. To stay competitive in a world where consumers have a growing number of channels to choose from, companies must understand the why, how, when, and what behind their omnichannel customers’ behavior.

In this report, we quantify the value of a great omnichannel experience and identify what companies are doing to create strong omnichannel programs.