Why Text Analytics

Free-flowing text, often referred to as unstructured data, makes up a huge and growing portion of the digital universe. Yet until fairly recently, analyzing this kind of data was a costly and time-intensive process. Today, game-changing technologies like text analytics are helping marketers and customer experience professionals decipher volumes of feedback that were previously impossible to analyze. This report describes why leading companies are rapidly adopting text analytics to gain a better understanding of their customers, and the benefits they’re discovering along the way.