Transforming Your Business with Unstructured Customer Feedback (featuring Sunrise Communications)
There’s something uniquely illuminating about hearing a customer’s story through their own words — as opposed to just seeing the scores they give. But creating these moments of enlightenment across your organization can be tough for large companies with large amounts of social media posts, online reviews, and survey comments to sort through.
Text analytics engines, which draw key trends and concepts from unstructured feedback, can help overcome this challenge. In this webinar recording, you’ll learn how — through the story Sunrise Communications, a multi-billion-dollar Swiss telco.
- Ulrich Künzi — Senior Customer Experience Management Specialist, Sunrise Communications,
- Sunjay Dodani, PhD — Senior Product Manager, Medallia