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The Customer-Centric CIO: 3 Strategies for Turning Customer Information into True Innovation

The CIO is in the driver’s seat when it comes to finding the right technologies to support innovation, transformation, and business growth. But the reality is that many do not have full control over the customer experience (CX) that is so crucial to these efforts. CIOs should make it their mission to find the right CX technology that will allow them to harness CX data and use it to drive executive-level decisions that spur innovation. Download this report for three strategies that will catapult the CIO from a back-office spectator to a critical decision maker and CX champion.