Predictive Analytics: Taking action on the 90% who don’t respond
Survey responses go a long way in helping organisations understand their customers, however survey respondents typically only cover a fraction of your customers, so what about the 90% who don’t respond?
On this webinar, Medallia’s Brian Andrews will share how companies are:
- Leveraging existing information, machine learning, and predictive analytics to get a complete view of their customer segments.
- Taking action to save at-risk customers and deliver delightful experiences
- How the Customer Feedback Management industry plan to further help clients address non-responders.
Brian will be joined by Telecommunications multinational, Liberty Global, and their partner Gemseek, to share practical examples of how they have applied state of the art AI and machine learning to develop a 360 degree view of the customer to deliver some astonishing business outcomes.