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Whitepaper

Mobile Technology Enables Customer Feedback

Real-time tracking of customer experiences enables companies to have the kind of relationship with customers that companies long envisioned but did not have the tools to support. First, mobile feedback makes it easier for customers—and non-customers—to give you information about your brand. Then, mobile analytics tells your frontline employees—and the rest of the organization—where their service falls short and what they need to do to satisfy a customer.