Millennials: Your Most Powerful Brand Advocates
Millennials are the largest, most connected generation in U.S. history. As their spending power grows — it’s slated to exceed Boomers’ by 2018 — so too has their influence. Market leaders are reinventing products and services to appeal to this tech-savvy generation.
The Medallia Institute set out to gain a deeper understanding of Millennials. Download the findings to:
- Understand how customer experience impacts Millennial purchase and referral behavior;
- Learn how to bolster your business strategies to win with Millennials;
- Identify how to harness Millennials’ influence to grow the bottom line.