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Report

Millennials: Your Most Powerful Brand Advocates

Millennials are the largest, most connected generation in U.S. history. As their spending power grows — it’s slated to exceed Boomers’ by 2018 — so too has their influence. Market leaders are reinventing products and services to appeal to this tech-savvy generation.

The Medallia Institute set out to gain a deeper understanding of Millennials. Download the findings to:

  • Understand how customer experience impacts Millennial purchase and referral behavior;
  • Learn how to bolster your business strategies to win with Millennials;
  • Identify how to harness Millennials’ influence to grow the bottom line.