By 2020, Gartner predicts that over 40% of all data analytics projects will relate to customer experience (CX). In the past, mining insights across billions of unique customer journeys using traditional analytics methods was a laborious, expensive, and slow process. Today, by applying AI techniques to a variety of CX data, many companies are able to collect and analyze structured and unstructured data fast enough to make real-time decisions that positively affect both customer experience and their own financial results.
Medallia has identified three ways that leading brands are integrating artificial and human intelligence to enhance their customers’ experiences, effectively conquering the experience data challenge while also improving their ability to drive business performance.
Read the report to find out what they are, and how IBM is using predictive analytics to change, and improve, the future of its customers.