Marketers are the company leaders for both the brand and experience of the organization—the desired perception and the actual perception. Organizations that deliver the most exceptional customer experiences have built a culture around understanding their customers deeply and meeting them where they are. Right now, that’s more important than ever.
Listen to this webinar to hear Leslie Stretch, CEO of Medallia and Michelle Peluso, CMO and SVP of Digital Sales at IBM as they discuss how brands win by making the customer central to their marketing strategy.
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