Building a Culture Around the Customer with IBM and Medallia

Marketers are the company leaders for both the brand and experience of the organization—the desired perception and the actual perception. Organizations that deliver the most exceptional customer experiences have built a culture around understanding their customers deeply and meeting them where they are. Right now, that’s more important than ever.

Listen to this webinar to hear Leslie Stretch, CEO of Medallia and Michelle Peluso, CMO and SVP of Digital Sales at IBM as they discuss how brands win by making the customer central to their marketing strategy.

You’ll hear about:

• How IBM is baking customer experience into the company’s culture and creating powerful experiences for their customers
• Actions organizations can take to address customer experience challenges
• What customer experience (CX) looks like for a best-in-class organization