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Gartner Report: Market Guide for Voice-of-the-Customer Solutions

Customer Experience (CX) leaders require voice-of-the-customer (VoC) capabilities to provide an outside-in view of customer experience. Without these capabilities, it is difficult to understand the customer journey, quantify customer sentiment and perceptions, identify improvement opportunities, and measure the impact of customer experience initiatives.

Medallia has been recognized by Gartner in their 2017 Market Guide for Voice of Customer Solutions, recognizing 21 vendors leading the way based on their vision, technology and market momentum to provide a comprehensive view of the voice of the customer.

We believe our recognition in this guide stems from our commitment to engaging every role in the business with the CX data that is relevant to their job, and our enterprise-grade product that makes CX easy and scalable for even the largest, most complex organizations in the world.

Download the report to read what Gartner has to say about Medallia.


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

Gartner: Market Guide for Voice-of-the-Customer Solutions, Jim Davies, Ed Thompson, 24 October 2017.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.