Electrolux is a leading global appliance company, which places the consumer at the heart of everything they do. Its brands — including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi — sell more than 60 million household and professional products in more than 150 markets every year.
Electrolux planned to redesign one of their brand websites — frigidaire.com — and wanted to define their online visitors and understand how they use the existing website. This information would enable the company to shape the content and structure of the new site, to better support the needs of the various online segments. The company leveraged Medallia for Digital to intercept relevant users in real time, and get relevant effective feedback which will be at the forefront of frigidaire.com site navigation and changes.
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