Medallia has been recognized as the only Leader in The Forrester Wave™: Customer Feedback Management and Analytics Solutions, Q3 2026.

Key report highlights at a glance:

• Leader status: Ranked as the sole Leader among 7 evaluated vendors
• Highest category scores: Earned top scores in both the Current Offering and Strategy categories
• 15 top scores: Received the highest possible score across 15 criteria, including omnichannel CX analytics, conversation intelligence for CX, digital behavior monitoring, governance, solution architecture, supporting services and offerings, and roadmap.

Frequently asked questions & report summary:

Why was Medallia named the only Leader in the 2026 Forrester Wave™?

Medallia achieved the highest possible scores in both Current Offering and Strategy categories. Forrester recognized Medallia for its ability to unify every experience signal, deliver trusted insights through Frontline-Ready AI™ , and provide enterprise-grade governance and workflows that let the world’s largest organizations turn that insight into action at scale.

What key capabilities set Medallia apart in the analyst report?

Medallia received top possible scores across 15 critical evaluation criteria, including:

• Omnichannel CX analytics & conversation intelligence
• Digital behavior monitoring & solution architecture
• Enterprise governance, supporting services, and product roadmap

What do analysts and customers say about Medallia?

“Medallia’s strength is its rare combination of deep CX expertise, enterprise-grade scale, and a bold AI-centric vision.”
— The Forrester Wave™: Customer Feedback Management and Analytics Solutions, Q3 2026

“Medallia has transformed the way we understand and respond to our customers. Their powerful analytics and real-time feedback capabilities have empowered our team to deeply analyze omnichannel customer interactions, rapidly pinpoint the root causes of friction, and drive continuous improvements that have meaningfully elevated our customer experience.”
— Doug Thompson, Senior Vice President of Consumer Operations Support at TransUnion

What will you learn from downloading the full Forrester Wave report?

• How 7 customer feedback management and analytics vendors compare
• What separates a truly differentiated AI approach from standard market solutions
• Why Medallia was named the only Leader, with the highest scores for both Current Offering and Strategy

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