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Whitepaper

Engaging Customers Through Social Media: Making it Operational

Consumers increasingly use social media to talk about their product experiences and inform their purchasing decisions.  In the United States alone, 81% of online Americans report using social channels to become more informed about the products and services they buy.

The Medallia Institute shares how some of the most progressive companies are leveraging social media in their customer experience management.  Download these findings to:

  • Understand how social platforms provide a critical forum for customer dialog because word-of-mouth is now amplified via text, photos, videos;
  • Learn how operationalizing social media engagement can create a ‘virtuous cycle’ of customer feedback essential to success at all levels of your organization;
  • Regularly discover new ways to delight your customers and increase your bottom line;