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Webinar Recording

Differentiating Your Digital Experience with JCPenney

With a surge in consumers interacting with brands online, digital customer experience is more important than ever.
Recent events have accelerated the need for JCPenney, a century-old retailer, to become a digital-first brand.

Hear Andy Ma of JCPenney talk about the brand’s digital transformation and how he harnessed the power of Medallia, Quantum Metric, and Adobe to:

  • Get deeper insights into customer journeys
  • Discover the customer voice behind the digital metrics
  • Measure engagement across all digital touchpoints
  • Prioritize actions based on Net Promoter Score and conversion – while understanding a conversion is not always a good experience
  • Make experience a priority as JCP rebuilds their brand


In partnership with adobe-logo.png and quantum-metric-logo.png