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Capturing the Value of the Omnichannel Customer

This Spotlight provides an executive summary of our white paper Winning Customers in an Omnichannel World.

Organizations that want to remain competitive in the face of seismic industry shifts often wonder what factors are most important to creating strong omnichannel experiences and what impact they’re likely to have on customer behavior. New Medallia research quantifies the value of a great omnichannel experience and provides strategies to help companies improve omnichannel operations.