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Whitepaper

Best Western: Social and Mobile Engagement Excellence Award

Best Western won the Gartner & 1to1 Media CRM Award in the Social and Mobile Engagement category, which focused on “the use of social and mobile channels to increase customer engagement and improve business performance.” By engaging front-lines in social and online reputation management, Best Western’s award-winning program has shown measurable improvements in TripAdvisor scores and social reputation.