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Blog Archives

CA’s CX Transformation: The Quest for Loyalty & Growth

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Written on October 31, 2017 at 8:38 pm

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Faced with the challenge of revitalizing revenue growth in a rapidly changing market, CA Technologies identified customer loyalty as a key driver of competitive differentiation and revenue growth. However, CA needed a radical new approach to embedding customer experience into the DNA of its 11,000 strong organization and partnered with Medallia for its leadership in  Continue Reading »

Financial Linkage: Demonstrating CX Value to the CFO

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Written on July 20, 2017 at 5:58 pm

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Even the most seasoned customer experience professionals struggle to demonstrate the financial value of their CX programs. Where should I look? What should I track? How should I communicate this, to whom, and when? This webinar highlights several recent examples of companies tracking the financial value of providing a great customer experience, and discuss ways  Continue Reading »

Top 5 Principles of B2B Success for Account Management

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Written on July 5, 2017 at 11:48 pm

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Acquiring, building and retaining strong customer relationships can be challenging but for businesses to be successful – it is a necessity. This short guide explains the top 5 principles you can apply to help your organization become a trusted advisor to your customers.

Customer Success Management Is The Key To Outstanding B2B Customer Experiences

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Written on July 5, 2017 at 11:08 pm

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Selling new products and services to existing customers is often crucial to growing the business. Providing customers with a meaningful and valuable experience often results in customers spending more. Customer Success Management is key. This guide will help professionals focused on CX to leverage Customer Success Management to build a loyal customer base.

How You Can Leverage The B2B Tech CX Index To Build Outstanding Customer Experiences

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Written on July 5, 2017 at 10:43 pm

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Forrester has developed the B2B Tech CX Index; designed to help customer experience (CX) professionals in the technology space assess the experience their company delivers. By using this index, CX professionals will be able to assess how the experience they deliver changes during the life of the client relationship. This webinar will guide CX professionals  Continue Reading »

CA Technologies Case Study

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Written on April 15, 2017 at 4:32 am

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“It was Medallia that helped us get clarity on what was going on with our customer base. It was illuminating to get feedback that was not based on one or two customer meetings, but on very clear pattern recognition based on thousands and thousands of responses. It was this clarity that helped us define our  Continue Reading »

Medallia Digital

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Written on October 20, 2016 at 5:04 am

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Medallia Digital helps companies capture feedback across emerging web and mobile channels, engage customers with compelling digital experiences, and keep pace with customers’ constantly changing behaviors. Purpose-built for digital users, Medallia Digital is a native component of the Medallia platform, providing deep analytics across a unified view of the customer experience.

2016 Medallia Benchmark

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Written on May 16, 2016 at 9:05 pm

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Download the 2016 Benchmark to reveal the latest trends in CEM, understand their impact on your revenue, and become a customer experience leader.

Sage Case Study: 3 critical indicators of global NPS identified within first year live

Written on October 28, 2015 at 6:53 pm

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Using the Voice of the Customer as a Catalyst for Strategic Growth

Windstream Case Study: Using 2.7M surveys a year to fuel customer-centric innovations

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Written on May 29, 2015 at 12:15 am

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Find out how Windstream continues to operationalize feedback throughout the organization to deliver superior customer experiences.