November 11, 2021

The Women Veterans Interactive Foundation Taps Medallia to Help Turn Women Veterans’ Stories into Action

High-tech video and web-based data collection systems from Medallia help capture women veterans’ stories and turn them into quantitative, quantifiable and actionable data

 SAN FRANCISCO, Calif. – November 11, 2021 Medallia, Inc., the global leader in customer and employee experience, today announced a partnership with The Women Veterans Interactive Foundation, to better understand the military transition life cycle of women veterans by capturing their stories in as complete and authentic a way as possible.

With support from Medallia, the Women Veterans Interactive Foundation has created the Women Veterans Institute to conduct research and collect data needed to support women veterans as they transition out of military service. The Institute will launch the Women Veterans ACTION Survey Powered by Medallia on Veterans Day 2021.  

Leveraging Medallia Living Lens technology, the survey provides an opportunity for women veterans to share their experiences via video tools that offer more nuanced opportunities for storytelling and feedback than a traditional survey alone. Enabling these conversations to take place helps ensure traditionally underrepresented populations are seen and heard.

Data from the Institute's research will assist with educating stakeholders and service providers in addition to helping to shape policy, programs, and initiatives that combat issues facing women veterans including homelessness, unemployment, and suicide.

“Unlike traditional surveys or needs assessments where participants are checking a box or filling in the blank, which leaves little to no room for self-expression, the Women Veterans ACTION Survey uses a high-tech video, web-based data collection system to capture each women veteran's story and turn them into quantitative, quantifiable, and actionable data thanks to our partnership with Medallia," said Ginger Miller, Navy veteran and president and CEO of the Women Veterans Interactive Foundation. “With Medallia, we are able to hear from the unheard and see the unseen — we're making the invisible visible.”

“We owe the highest debt to our military service women and veterans who have served and sacrificed,” said Medallia Vice President of Solution Principals Lee Becker. “We are honored to support the Women Veterans Interactive Foundation and the Women Veterans Institute as they work to understand the experiences of women veterans to help shape programs and policies to support the veteran community.”

The Women Veterans ACTION Survey Powered by Medallia launched today, Veterans Day 2021.

For more information on the Women Veterans Interactive Foundations, visit:

For more information on Medallia, visit:

About the Women Veterans Interactive Foundation

Founded upon the principles of the award-winning national nonprofit organization Women Veterans Interactive and armed with a dedicated, diverse board of directors, the Women Veterans Interactive Foundation is dedicated to improving the lives of our Nation's women Veterans and military women. 

By utilizing dedicated hi-tech research, tailored support programs, and training delivered through a comprehensive ecosystem, the WVI Foundation ensures the women who have served and sacrificed for our country are equipped with the necessary resources to assist them through all stages of their military transition.

About Medallia 

Medallia is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit

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PR Contact:

Eric Stoessel

IR Contact:

Carolyn Bass