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Radisson Bed Program Differentiates Brand

ORLANDO, FL—May 16, 2005—All Carlson brands will launch a new electronic guest-feedback system from Medallia this year to replace paper comment cards next year. Guests who share their e-mail addresses with the company will receive surveys via e-mail, (Bjorn) Gullaksen, (Executive V.P, Full-Service Hotels), said. ”This will take Carlson out of the role of brand police and put us into the role of brand stewards,” he said. Read full article.