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New Logo, Standards Among Brand’s Changes

PARSIPPANY, NJ—November 1, 2004—The Ramada brand is going through many high-profile changes as part of an overall program to upgrade its image. …A new guest-satisfaction measurement is being introduced across all eight of Cendant’s brands, including Ramada… As part of the new initiative, every franchisee will have real-time access to all QA reports, a new electronic guest-satisfaction survey system and solutions-based software for each deficiency by January. The guest feedback is gathered from daily surveys and fed into a system that is enabled by Medallia, a Menlo Park, Calif.-based company.

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