Medallia Names Nelson Pascua Head of Expanding Retail Business
MENLO PARK, CA—May 13, 2008—Medallia, the world’s leading provider of on-demand customer feedback solutions, today announced the appointment of Nelson Pascua as Vice President of Client Services – Retail. He will focus on strategically managing the growth of the company’s retail business.
“Medallia’s retail business is growing rapidly, with major client engagements at industry-leading global brands,” said Pascua, “I am very excited by the opportunity to help expand our services to retail clients.”
Pascua said Medallia’s solution is ideally suited to retailers. “The most effective Enterprise Feedback Management (EFM) programs drive high usage by the front-line employees who are ultimately responsible for delivering the customer experience,” he said. “Medallia’s ability to implement programs that truly engage customer-facing employees will help our retail clients win the battle for the customer.”
Pascua has a strong background in market research, including customer satisfaction, and technology. He joins Medallia from Harris Interactive, where he was Vice President and Research Practice Leader at the company’s Canadian subsidiary.
“Nelson brings an optimal perspective to our retail business,” said Borge Hald, CEO of Medallia. “His experience as a client, user, and supplier of EFM programs will help our retail clients fully realize the potential of the Medallia solution.”
Before joining Harris, Pascua worked for market research companies, including The NPD Group and Market Facts. He has also worked for Silicon Valley technology companies, including Chingari and Galileo Laboratories. In addition, he managed the customer satisfaction and loyalty program for the Bank of Montreal, one of Canada’s largest retail banks.
Pascua holds an MBA from the Schulich School of Business in Toronto and a BA in Economics from the University of Toronto.