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Medallia Launches RivalTracker™ 2.0

MENLO PARK, CA—August 1, 2005—”Medallia has begun rolling out version two of RivalTracker™, its acclaimed benchmarking product that tells companies how well each of their establishments satisfies customers compared to competitors across the street. Version two of RivalTracker is based on millions more responses from consumers than version one. “Nothing out there comes close to what we offer,” said CEO Borge Hald. Medallia clients agree. Rich Johnson, Senior Director at Cendant, noted that “implementing the upgraded RivalTracker™ is our number one priority. The competitive advantage it will give us is unprecedented.”

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