Medallia Launches Consumer HUB
PALO ALTO, CA—July 1, 2003—Medallia announced the launch of Consumer HUB™, a web-based benchmarking application targeted to the hotel industry. “Consumer HUB™ leverages Medallia’s powerful, easy-to-use technology to deliver key data our hotel clients need,” said Medallia’s VP of Market Research, Steve Earwaker. He added, “The battle for the consumer is enormously broad-based. Consumer HUB™ will help our clients observe their efforts on all fronts, giving them a complete picture of where they stand in the marketplace and how they got there.” Consumer HUB™ tracks usage, advertising, branding, market share, loyalty, and customer satisfaction for the hotel industry. If there is demand, Medallia plans to offer similar products to the other industries it serves.