Libro Blanco

La gran historia detrás de sus macrodatos

El análisis de textos ofrece a las empresas la posibilidad de extraer información de los comentarios de los clientes, oculta en millones de ellos. Pero no es fácil aprovechar ese potencial.

The Medallia Institute looked at how 12 innovative companies are using text analytics to better understand their customers and strategically improve the customer experience. Our interviews revealed six practices that successful customer experience teams use to drive customer-centered change throughout their organizations leveraging insights derived from text analytics.

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