2020 Gartner Magic Quadrant for Voice of the Customer
Gartner recognized Medallia as a Leader in its 2020 Magic Quadrant for the Voice of the Customer report. Of the 15 vendors evaluated, Medallia received the highest placement for Completeness of Vision, and was recognized for offering the deepest functionality for collecting and analyzing direct, indirect and inferred feedback.
Medallia was recognized in several critical areas that are top-of-mind for our customers:
- Completeness of Vision
- Highest adoption of all vendors included in the research
- Deepest functionality for collecting and analyzing direct, indirect and inferred feedback
- Commitment to R&D and technology investment to maintain innovation
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Magic Quadrant for Voice of the Customer, 30 November 2020