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Why Customer Experience Matters for the Insurance Industry

Perhaps more than most other companies, insurers know the importance of forming strong customer relationships. But preserving those relationships is getting a lot more complicated.
Many insurance companies are building larger footprints, whether through expansion or, increasingly, through mergers. Such growth can complicate basic service delivery, as the newly complex company learns how to serve a customer base whose expectations and experiences are increasingly diverse.
What are leading insurers doing to overcome these challenges? We’ve just released a video in which a few of them share their stories. Check it out above!

Photo Credit: Cobravictor

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