Today’s most important customer experience battleground is taking place in mobile devices. In the US, 69% of digital media time is spent on mobile — and of that time, 90% is spent on apps.
However, according to Appsee, a stunning 90% of companies don’t perform any qualitative measurement of UX in the live environments. Without measuring UX in a live environment, you can’t know where you stand and can’t improve. Once you have the right tools in place, and know how to make the most of them, you can finally start listening to — and responding to — the voice of the customer.
On July 18th, 2018, join industry experts Rachel Lane, Digital Solutions Principal at Medallia and Zahi Boussiba, CEO and co-founder of Appsee who will analyze the current CX landscape and trends, and lead you to the best practices to help you improve your users’ mobile journeys.
Here’s a sneak peek of the topics we’ll be covering during this virtual session:
In addition to diving deep into all the above subjects, we’ll have time at the end of the webinar for a Q&A.
Rachel is a senior leader, public speaker, and industry expert in strategic business growth. For the last 10 years, she has worked on large scale web and mobile CX programs across major banks, telcos and financial services, helping companies evolve their CX strategies across the organization.
Zahi is the co-founder and CEO at Appsee, a qualitative app analytics platform. For the past five years, Zahi and the Appsee team have been helping global Fortune 500 companies deliver exceptional user experiences in their mobile apps.