Leor Farkas

Content Manager

Today’s most important customer experience battleground is taking place in mobile devices. In the US, 69% of digital media time is spent on mobile — and of that time, 90% is spent on apps.
However, according to Appsee, a stunning 90% of companies don’t perform any qualitative measurement of UX in the live environments. Without measuring UX in a live environment, you can’t know where you stand and can’t improve. Once you have the right tools in place, and know how to make the most of them, you can finally start listening to — and responding to — the voice of the customer.
On July 18th, 2018, join industry experts Rachel Lane, Digital Solutions Principal at Medallia and Zahi Boussiba, CEO and co-founder of Appsee who will analyze the current CX landscape and trends, and lead you to the best practices to help you improve your users’ mobile journeys.

Sign up for the free webinar on Wednesday, July 18th.

Here’s a sneak peek of the topics we’ll be covering during this virtual session:

Appsee’s Analysis

  • The challenges of retaining app users, by the numbers
  • Measuring in-app user experience
  • Quantitative measures of app engagement: active users, conversion rates, retention
  • Qualitative measures of app engagement: heatmap analysis, gesture analysis, order of operations
  • Key questions to ask when assessing UX effectiveness in mobile

Medallia’s Analysis

  • Digital transformation: going beyond the technology to provide outstanding experiences
  • Why VoC may be the missing link in your marketing strategy
  • What to do with the reality that the average app loses the majority of its users in the three days after they install it
  • The benefits for a fully integrated digital stack
  • VoC approaches: passive vs. proactive
  • In-app best practices

In addition to diving deep into all the above subjects, we’ll have time at the end of the webinar for a Q&A.
Register Now
Rachel Lane, Digital Solutions Principal, Medallia for Digital
Rachel is a senior leader, public speaker, and industry expert in strategic business growth. For the last 10 years, she has worked on large scale web and mobile ​CX programs across major banks, telcos and financial services, helping companies evolve their CX strategies across the organization.
Zahi Boussiba, CEO and co-founder, Appsee
Zahi is the co-founder and CEO at Appsee, a qualitative app analytics platform. For the past five years, Zahi and the Appsee team have been helping global Fortune 500 companies deliver exceptional user experiences in their mobile apps.