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Customer Relationship Management (CRM) systems have become staples of business operations around the world. But despite the value they add, they’re only telling half the story — the part you provide. Customer Experience Management brings in the other half — the voice of the customer.
By combining the powers of CRM and CEM, you can give every employee in your business a 360-degree view of your relationship with customers. And Medallia is helping some of the world’s leading brands do just that. Check out the video above — and download the guide below — to find out more about how Medallia is helping companies better leverage one of the world’s most popular CRMs, Salesforce!