Forrester Wave Report
Leslie Stretch, Medallia CEO, and Borge Hald, Medallia Founder, Reflect on Being Named A Leader by Forrester in The Forrester Wave™ Customer Feedback Management Platforms, Q4 2018 Elena:...
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In case you missed it, Medallia was recently included as a representative vendor in Gartner’s Market Guide for Voice-of-the-Customer Solutions. The report defines a comprehensive VoC solution as such: First, the solution must provide tools that convert customer feedback into actionable insight, such as dashboards, alerts, customer journey maps, workflow for service recovery and capabilities to drive actions. Second, the solution must collect and analyze all three types of VoC data: direct, indirect, inferred feedback … which of course is right up Medallia’s alley, so we are thrilled to be included.
We thought it was a very interesting look at the CX space and would be of great interest to the Medallia community – so we’ve made it available to you (you can download it here).
Things we are thinking after reading it…
We hope this piece is as eye opening for you as it was for us! Interested in chatting about it? Shoot us a note at [email protected].
Gartner: Market Guide for Voice-of-the-Customer Solutions, Jim Davies, Ed Thompson, 24 October 2017.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.