Request a Demo

Job Role
Inquiry Type

YES, I agree to receive, via email, information about Medallia solutions and success stories that show how industry-leading companies improve the customer experience and increase revenue. Read our Privacy Policy in the footer below.

Read our Privacy Policy

Thank You

Your message has been received and we will contact you shortly.

Customer Feedback’s Role in Innovation


What is your company’s best source of innovative ideas?
Chances are, many such ideas emerge from brainstorming by teams of product experts. Others might come from moments of inspiration by more junior employees, which then filter up through the company and end up as a new product or service.
While these methods can be quite impactful, they also take time. With the speed of innovation and disruption increasing across all industries, it’s important to enhance the ideation of innovative offerings wherever possible. And if you’re looking for a steady stream of insight about problems customers are facing, as well as creative ideas that are hidden in pockets of your frontline, your front line, it’s hard to beat customer feedback.
Leading companies have already started using feedback in just this way. They also use feedback to validate the impact of innovative ideas in practice. Check out the video above to see how three of them are doing so!

Photo Credit: JasonParis

Subscribe to our Weekly Blog Updates