Social Media

Today, people have a network of social channels at their fingertips, making it easy for them to spread the word about their best and worst experiences with a brand. And this online customer feedback is easily available to see at a multitude of social and review sites. Social reviews drive

Today, people have a network of social channels at their fingertips, making it easy for them to spread the word about their best and worst experiences with a brand. And this online customer feedback is easily available to see at a multitude of social and review sites. Social reviews drive

As more and more people have adopted social media, online reviews have quickly become today’s word of mouth. When my favorite athleisure brand offers to fix my year-old running shorts at no cost, you can bet I’m thanking them on Twitter – they rock! But you can also be sure

As more and more people have adopted social media, online reviews have quickly become today’s word of mouth. When my favorite athleisure brand offers to fix my year-old running shorts at no cost, you can bet I’m thanking them on Twitter – they rock! But you can also be sure

Regardless of the industry, we should have the same reaction when a customer publicizes a problem – respond to their concern, diffuse the situation as quickly as possible, and try to address the root cause, especially when that complaint is shared on social media where it can reach hundreds of

Regardless of the industry, we should have the same reaction when a customer publicizes a problem – respond to their concern, diffuse the situation as quickly as possible, and try to address the root cause, especially when that complaint is shared on social media where it can reach hundreds of