B2B

When customer experience and marketing work together, organizations have the potential to truly deliver on their brand promises, deliver personalized experiences, activate promoters, and more. Here are five customer experience and marketing best practices you should know. Customer expectations are higher than ever before — and so are the stakes

When customer experience and marketing work together, organizations have the potential to truly deliver on their brand promises, deliver personalized experiences, activate promoters, and more. Here are five customer experience and marketing best practices you should know. Customer expectations are higher than ever before — and so are the stakes

During Medallia Experience 21, leaders discussed how companies can better measure success and shared these 5 B2B customer success strategies to drive long-term value. In the ever-changing business world, true partnership is the only way to succeed and thrive. To maintain successful relationships in this busy and competitive marketplace, we

During Medallia Experience 21, leaders discussed how companies can better measure success and shared these 5 B2B customer success strategies to drive long-term value. In the ever-changing business world, true partnership is the only way to succeed and thrive. To maintain successful relationships in this busy and competitive marketplace, we

Today’s digital-first world is changing the CIO role to be a main driver of digital transformation and someone who empowers sales growth and customer loyalty. The global pandemic has changed how businesses operate, so it’s no surprise that job roles are shifting focus. And, that’s certainly true for the chief

Today’s digital-first world is changing the CIO role to be a main driver of digital transformation and someone who empowers sales growth and customer loyalty. The global pandemic has changed how businesses operate, so it’s no surprise that job roles are shifting focus. And, that’s certainly true for the chief

Your sales team can bridge the gap in buyer expectations and sell through B2B disruption by listening at scale and engaging in the moment. Even after a year of the pandemic, field sales organizations are still grappling with massive disruption. By this point, most teams have navigated the shift to

Your sales team can bridge the gap in buyer expectations and sell through B2B disruption by listening at scale and engaging in the moment. Even after a year of the pandemic, field sales organizations are still grappling with massive disruption. By this point, most teams have navigated the shift to

Digital transformation in pharma is propelling the industry from follower to forerunner. This is the beginning of the life sciences’ “experience era.” When I think of the qualities that define industry leaders, the words that come to mind are innovative, adaptable, adept — and trepidation. That is, there is trepidation

Digital transformation in pharma is propelling the industry from follower to forerunner. This is the beginning of the life sciences’ “experience era.” When I think of the qualities that define industry leaders, the words that come to mind are innovative, adaptable, adept — and trepidation. That is, there is trepidation

B2B customer feedback responses hold the key for actionable insights. Here’s how to request feedback from customers that will lead to better business decisions. B2B companies that put the customer experience first know they need enough meaningful feedback responses to glean valuable data about the customer experience. B2B customer feedback

B2B customer feedback responses hold the key for actionable insights. Here’s how to request feedback from customers that will lead to better business decisions. B2B companies that put the customer experience first know they need enough meaningful feedback responses to glean valuable data about the customer experience. B2B customer feedback

To be named a leader in the first ever Gartner Magic Quadrant for Voice of the Customer, 2020* is an incredible honor for Medallia and a credit to our amazing customers, partners and more than 1,900 employees worldwide. I see it as clear validation of how crucial the voice of

To be named a leader in the first ever Gartner Magic Quadrant for Voice of the Customer, 2020* is an incredible honor for Medallia and a credit to our amazing customers, partners and more than 1,900 employees worldwide. I see it as clear validation of how crucial the voice of

Customer feedback is the key to improve product experience and maximize customer value in every product release. Maximizing time is crucial today as companies navigate the digital shift. Product-driven organizations typically know a top item they want to develop in their next update or release. However, what isn’t always clear

Customer feedback is the key to improve product experience and maximize customer value in every product release. Maximizing time is crucial today as companies navigate the digital shift. Product-driven organizations typically know a top item they want to develop in their next update or release. However, what isn’t always clear

Thriving B2B organizations have highlighted improving customer experience as a top strategic objective. Many have doubled down on these initiatives to make it through the pandemic and are now looking to build a B2B customer loyalty strategy that enables long-term success. To gain perspective on what B2Bs need to do

Thriving B2B organizations have highlighted improving customer experience as a top strategic objective. Many have doubled down on these initiatives to make it through the pandemic and are now looking to build a B2B customer loyalty strategy that enables long-term success. To gain perspective on what B2Bs need to do