B2B

Digital transformation in pharma is propelling the industry from follower to forerunner. This is the beginning of the life sciences’ “experience era.” When I think of the qualities that define industry leaders, the words that come to mind are innovative, adaptable, adept — and trepidation. That is, there is trepidation

Digital transformation in pharma is propelling the industry from follower to forerunner. This is the beginning of the life sciences’ “experience era.” When I think of the qualities that define industry leaders, the words that come to mind are innovative, adaptable, adept — and trepidation. That is, there is trepidation

B2B customer feedback responses hold the key for actionable insights. Here’s how to request feedback from customers that will lead to better business decisions. B2B companies that put the customer experience first know they need enough meaningful feedback responses to glean valuable data about the customer experience. B2B customer feedback

B2B customer feedback responses hold the key for actionable insights. Here’s how to request feedback from customers that will lead to better business decisions. B2B companies that put the customer experience first know they need enough meaningful feedback responses to glean valuable data about the customer experience. B2B customer feedback

To be named a leader in the first ever Gartner Magic Quadrant for Voice of the Customer, 2020* is an incredible honor for Medallia and a credit to our amazing customers, partners and more than 1,900 employees worldwide. I see it as clear validation of how crucial the voice of

To be named a leader in the first ever Gartner Magic Quadrant for Voice of the Customer, 2020* is an incredible honor for Medallia and a credit to our amazing customers, partners and more than 1,900 employees worldwide. I see it as clear validation of how crucial the voice of

Thriving B2B organizations have highlighted improving customer experience as a top strategic objective. Many have doubled down on these initiatives to make it through the pandemic and are now looking to build a B2B customer loyalty strategy that enables long-term success. To gain perspective on what B2Bs need to do

Thriving B2B organizations have highlighted improving customer experience as a top strategic objective. Many have doubled down on these initiatives to make it through the pandemic and are now looking to build a B2B customer loyalty strategy that enables long-term success. To gain perspective on what B2Bs need to do

For Business-to-Business (B2B) companies, meeting customer expectations – let alone exceeding them – is a tall order. Like their consumer counterparts, B2B customers want high-quality products and services; efficient customer service; easily digestible online information; and troubleshooting help on demand – all available through their preferred channels. Yet most B2B

For Business-to-Business (B2B) companies, meeting customer expectations – let alone exceeding them – is a tall order. Like their consumer counterparts, B2B customers want high-quality products and services; efficient customer service; easily digestible online information; and troubleshooting help on demand – all available through their preferred channels. Yet most B2B

Business-to-business (B2B) relationships are complex, comprising multiple individuals across different levels, products, regions and functions. Connections within a B2B account hold varying degrees of influence and decision-making power, directly impacting the state of the business relationship. This requires a nuanced approach in the way you capture feedback and channel it

Business-to-business (B2B) relationships are complex, comprising multiple individuals across different levels, products, regions and functions. Connections within a B2B account hold varying degrees of influence and decision-making power, directly impacting the state of the business relationship. This requires a nuanced approach in the way you capture feedback and channel it