Richard Schwartz

With the direct impact of experience on outcomes, what can brands learn from the retail customer experience to improve the pharma customer experience?  We have compounding evidence that better experiences lead to better participation, relationships, trust, adherence, and outcomes. A 2012 “systematic review of evidence on the links between patient

With the direct impact of experience on outcomes, what can brands learn from the retail customer experience to improve the pharma customer experience?  We have compounding evidence that better experiences lead to better participation, relationships, trust, adherence, and outcomes. A 2012 “systematic review of evidence on the links between patient

Digital transformation in pharma is propelling the industry from follower to forerunner. This is the beginning of the life sciences’ “experience era.” When I think of the qualities that define industry leaders, the words that come to mind are innovative, adaptable, adept — and trepidation. That is, there is trepidation

Digital transformation in pharma is propelling the industry from follower to forerunner. This is the beginning of the life sciences’ “experience era.” When I think of the qualities that define industry leaders, the words that come to mind are innovative, adaptable, adept — and trepidation. That is, there is trepidation