In today’s environment, surveys are everywhere. You receive them from airlines, restaurants, grocery stores, and in some cases even at your work from vendors. But, for some reason, it’s still a rare sighting to see a B2B organization take their customer’s voice seriously. Why is this? Consumer marketing spends so much
In today’s environment, surveys are everywhere. You receive them from airlines, restaurants, grocery stores, and in some cases even at your work from vendors. But, for some reason, it’s still a rare sighting to see a B2B organization take their customer’s voice seriously. Why is this? Consumer marketing spends so much