Bryan Long

Shifting focus from auto dealer incentives and survey scores to listening to feedback and acting on it helps brands truly optimize the automotive customer experience. The automotive industry has always been aware of the importance of customer satisfaction. Expensive transactions require attention to customers and their needs. Consider the emphasis

Shifting focus from auto dealer incentives and survey scores to listening to feedback and acting on it helps brands truly optimize the automotive customer experience. The automotive industry has always been aware of the importance of customer satisfaction. Expensive transactions require attention to customers and their needs. Consider the emphasis

With the prediction of a flat SAAR for 2019, how will you keep your team firing on all cylinders? Customer experience (CX) now differentiates brands more than product or marketing, and if you haven’t started to intensify your efforts, now is the time. But what about the value of high-brand

With the prediction of a flat SAAR for 2019, how will you keep your team firing on all cylinders? Customer experience (CX) now differentiates brands more than product or marketing, and if you haven’t started to intensify your efforts, now is the time. But what about the value of high-brand

In the automotive industry, competition is high and brand loyalty is low. The customer experience is quickly becoming the way for auto companies to pull ahead of the competition. Here are the top five ways your organization can step on the gas. 1. Start at the top. Organizations leading the way

In the automotive industry, competition is high and brand loyalty is low. The customer experience is quickly becoming the way for auto companies to pull ahead of the competition. Here are the top five ways your organization can step on the gas. 1. Start at the top. Organizations leading the way

  For the last century, success in the auto industry has largely been driven by the product. Quality, price, style, technology—improving on these measures has been the key to winning in the industry. Now the industry is at a tipping point. Here are the top three reasons automotive is shifting

  For the last century, success in the auto industry has largely been driven by the product. Quality, price, style, technology—improving on these measures has been the key to winning in the industry. Now the industry is at a tipping point. Here are the top three reasons automotive is shifting