Increasing Customer Satisfaction

Pershing decided to implement a formal Voice of the Customer Program with a multiyear plan to improve how it collects, manages, and acts on customer feedback.

Voice of the Customer Program Profile:

-90 internal users across 10 business units
-15% increase in customers “very satisfied” with their overall experience
-10% increase in customers rating Pershing as “much better” than other providers
-8% increase in customer who “would definitely recommend” Pershing to others