Three Design Elements That Drive Adoption

In this newsletter the featured Gartner research offers a simple organizing framework for voice of customer (VOC) solution design. Whether you are building a new VOC solution or reimagining your current solution, this is practical guidance you can put to immediate use.

The framework focuses on two dimensions of solution design:
-the channels through which you will listen
-the capabilities of your solution to collect, analyze, and act

This resonates with the team at Medallia; these dimensions have a huge influence on our approach to product development.