Forrester Research Names Medallia a Leader in EFM Satisfaction and Loyalty Solutions.

Forrester applied a list of 75 criteria to the six major EFM Satisfaction and Loyalty providers; Medallia was named a Leader in this first-ever Enterprise Feedback Management Wave™. Forrester explains that Medallia, “has a clear focus on internal innovation… [and] a compelling long-term vision in which it unifies customer data from a variety of sources… the highest scores in our evaluation for usability, client satisfaction and client retention.” Download the complete report to see why Medallia is a leader.

This report was published September 27, 2011.