Increasing Guest Response Rates and Improving Program Efficiency
The global hospitality company wanted to transition its mail survey to online in order to capture the many benefits of internet-enabled surveying. Its main selection criteria for the online vendor was the technical and methodological rigor of both the transition plan and the proposed online program. Rigor was key because, with compensation tied to customer satisfaction scores, the company’s team members needed to accept the shift to online surveying and trust the validity of online results.
Learn how leveraging Medallia’s Guest Feedback solution enabled this hotel to achieve:
-Higher response rates
-Respondent-friendly surveys that were easier to complete
-Cost savings
-Much faster turnaround
