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Understanding the Millennial Customer Journey

Understanding the Millennial Customer Journey


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Millennials have become the largest generation in America, and their buying power is predicted to more than double over the next five years. What can companies do to win their business and maintain their loyalty?

This new research from the Medallia Institute answers the question, focusing on:

  • The factors driving Millennials’ buying decisions
  • The kinds of experiences Millennials value most
  • How Millennials behave after good and bad customer experiences