Resource Library

Sunrise Communications Case Study: Saved $20 million by innovating based on customer feedback

Sunrise Communications Case Study: Saved $20 million by innovating based on customer feedback

Case Study

Share this resource

While most telecoms differentiate mainly based on price or new products, Sunrise Communications, Switzerland’s second largest telecom, decided to take a different tack: focusing on customer experience as both brand and means to improve the business.

As a result, the company drove down costs, drastically improved customer satisfaction, transformed its culture, and generated year-over-year growth.

Download this case study to see how Sunrise saved its reputation through:

  • significant NPS increases across every channel,
  • reducing churn,
  • and saving millions by innovating based on customer feedback