How Urban Outfitters Wins at CX
In-store experience for retailers has never been as critical as it is today. Online retailers are changing how consumers buy products, the millennial generation is the largest buying demographic in the history of the world, disruption is the new norm, and successful retailers are doubling-down on the store experience. And it’s not just for the sake of driving sales. The store associates and environment must drive and support desired omnichannel behaviors that lead to greater spend and loyalty.
In this webinar, Tracey Strober, Director of Omni Operations and Communication at Urban Outfitters, and Mike Galvin, Retail Lead at Medallia, will discuss:
- how Urban Outfitters focuses on the retail experience
- how they stay successful with their highly coveted millennial customers
- best practices that apply across the retail industry